Paid Search and Display, also known as Search Engine Marketing (SEM), is one of the most efficient ways to gain awareness of your business online. With millions of businesses out there all vying for customer's attention, it has never been more important to advertise online. Paid Search and Display marketing is the most effective way to promote your products.
Within the Google Ad Network, Mintent aims to generate interest and qualified leads for your product or service. We achieve this through keyword research to gauge buyer intent across all stages of the customer journey. We also consistently test and optimize ad copy and bid levels to maximize customer acquisition for the lowest cost possible.
Our digital marketing team consists of Google AdWords certified experts who build paid search campaigns to target your key audience, build up your brand equity, and lead to more conversions.
We will evaluate the competitive landscape your organization faces by researching your competitors' current Pay Per Click (PPC) strategies. The planning process will identify the best campaign strategy, ad group, and ad structure to ensure optimal targeting and ensure the highest relevance score based on your objectives and budget. Keyword selection will be performed once the campaign strategy has been developed. Keywords are the foundation of pay-per-click advertising.
A great ad will not only increase your click-through rates, but will also result in conversions. Based on the strategy developed, ads will be created using your targeted keywords relevant to the end user to drive click-throughs to your site. Creating ads that match the content of your landing pages will ultimately provide customers with content that matches their search intent, and will drive down your costs and increase your customer acquisition. Our pay-per-click experts develop and test multiple versions of the ads to identify the ones that will result in the highest conversion rate possible.
Once a visitor arrives on your landing page from an ad, it has been proven you have only seconds to convince them they have landed in the right place. A well-designed landing page will increase conversions from your PPC or e-mail marketing campaigns. Every word on the landing page should serve a purpose, and the purpose should be to support your call-to-action.
Once the accounts are set up, they will be constantly measured and optimized against your revenue and conversion rate goals. We take care of the implementation of tracking codes and pixels on your site.
The budget will be set and closely monitored based on the targeted monthly spend.
Mintent will monitor the progress of your campaign, including the relevance score, adjustment of bids, the placement of the ad, and any modifications for performance improvement. New ad copy will be introduced based the performance of existing ad copy, and negative keywords will be added to ensure that money is not being spent on keywords that aren't performing.
Every member of our team has a deep understanding of digital marketing and works closely with one another towards one goal—to help grow your business. With our industry knowledge, assets and collaboration, we can help increase discoverability, leads and ultimately conversions. Contact us today to find out where you stack up against your competition within the digital landscape.